The Rubin Museum specializes in art and culture related to the Himalayas, India, and regions that are close to those places. The overall project goal was to find a way to increase the attendance of the museum. Utilizing Cafe Serai, which turns its lounge with a full bar and DJ on Fridays, into a potential scavenger hunt event. The hunt can also be incentivized by the fact that the gallery is also complementary to attend as well. The scavenger hunt would be for individuals 21 and over bringing in new people who may have never known about the Friday policy.